20 August 2008

Demand It, and It Will Happen

One of my least favorite organizations around is “We can solve it” dot organization. I’ve written before about the thinness of their website’s recommendations for action. Most of them amount to signing petitions and getting more people to join the Global Warming / Climate Change (GW/CC) church. The organization’s new ads, however, take meaningless action to a whole new level.

The past two television spots feature demands. The one that started earlier this summer stated, “We are more than a million strong…if enough of us demand cleaner forms of energy, we can’t be ignored.” The latest ad “demand[s]” that the US “use the wind” and “use the sun”, one would assume instead of coal, oil, natural gas, and nuclear. The commercial concludes with a demand for “100% clean electricity within 10 years.”

Lots of demands there. A very demanding agenda, indeed. But I have to ask if an organization like “We can solve it” can do anything but demand? A glance through the website again – I haven’t visited since I wrote my last piece in May of this year – reveals that not much has changed. The calls for action are limited and amount to petition signing, letter writing, and such. The solutions section seems to have a deep need for government molding of not just energy policy but of energy practice. “Solvers”, according to their own advocacy, believe that their demanding will make their demands come to pass. Governments will bow. Massive wind farms and solar panels will sprout from the very earth. None of these things will have any down-side. We will live in an energetic harmony. If only the demands would be heard.

The people who live on my block represent approximately the same percentage (.5%) of the town that I live in. If we demanded free wireless HD television and internet for the city, what do you suppose might happen? Would my town suddenly become a wireless bliss of communications consumers? Somehow, I doubt it.

In the end, that the real demand by the “Solvers” is for government to green-up the energy sector, to do it now, and to do it in a way that doesn’t impact anyone or anything (except for, perhaps, those mean, nasty oil and coal companies, to say nothing of their nuclear buddies). Just demand and wait to receive. Thankfully, we know how demands tend to work out, especially when outlandish demands are voiced by approximately one half of one percent of the population. Somehow, I think Mr. Gore could have put his $300 million to better use.

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